Most Wanted

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The Format

The ultimate event based format. In Most Wanted, ten celebrity duos break out of a high-security prison and must stay on the run for five days, with nothing but their instincts—and bright orange jumpsuits that make hiding  impossible. No phones. No money. No plan.

Every 20 minutes, a GPS tracker reveals their location. They can only ride in a vehicle for 40 minutes at a time. And three relentless celebrity guards chase them down from a mobile command center. The result? A fast-paced, immersive chase that plays out across cities, forests, villages, and socials. One rule: survive the hunt.

How we made it

With our pre-designed post pipeline—complete with real-time logging, modular scene structuring, and pre-edited segments—we delivered the first two episodes within a week of wrapping production. This tight turnaround didn’t just build momentum; it allowed us to sync TikToks, podcast clips, teasers, and influencer content with every episode drop. By engineering the workflow before shooting the first scene, Most Wanted became more than a show. It became an always-on content engine.

Content discovery

We built Most Wanted as an event, not just a series. Audiences were invited to play along: if they spotted fugitives, they could call a public tip line printed on the orange jumpsuits. From day one, the chase lived across TikTok, Instagram, YouTube, radio and TV—activating fans 24/7. We launched with live TV integration, flooded major cities with missing posters, and built a storyline that spread before the first episode even aired.

About our approach

What they say

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Behind the scenes

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Credits

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Most Wanted

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