About us

Content for the streaming generation

In a world overflowing with content, standing out is paramount. Signal.Stream crafts formats and stories that captivate the streaming generation. We are guided by our three core principals. Story first, Content Discovery at the core and always tested on our own playground.

Meet us

Story first, structure second.

The narrative is king. We build formats around compelling, immersive stories that engage and linger. Whether it’s an arced adventure, a reality series, a thrilling game show, or a breakout documentary, the story always comes first.

Content discovery at the core.

We go beyond creation; we ensure discoverability. Our content seamlessly integrates into the daily lives of our viewers. Whether it’s their TikTok feed or favorite podcast platform, viewers will find our content even before it hits the main platform.

Tested ideas on our own playground

With access to the biggest YouTube channel in the Netherlands we bring formats to life. No more abstract ideas, our concepts are tested directly with a large, engaged audience, providing invaluable data insights. This real-time feedbackloop allows us to refine and optimize content, ensuring that each format resonates deeply with the streaming generation.

Some partnerships are planned. Ours wasn’t.

After years of building StukTV and Brand New Telly, we unexpectedly crossed paths at Talpa. Both our companies had been acquired by Talpa, and suddenly, we were colleagues, two creators with the same restless drive to innovate.

Giel
de Winter

I spent 12 years building StukTV (the biggest YouTube channel in the Netherlands) where everything was format-led and audience-tested. Creating, producing, and learning in real time, with millions of viewers as our feedback loop. That experience taught me how to build formats that connect. That adapt. That last. Now, with Signal.Stream, I want to take everything I’ve learned into a new chapter. One that’s fully focused on crafting bold, story-driven formats for a streaming generation, formats that don’t just get seen, but get shared, followed, and remembered.

Wouter
van der Pauw

I started in advertising—learning how to grab attention, tell stories fast, and make people care. That world taught me the value of concept, clarity, and craft. But it also made me hungry for something deeper: building formats that create lasting value—for audiences and platforms alike. I believe great storytelling should be discoverable by design—built for the way people watch, share, and connect today. Not just to entertain, but to drive subscriptions, spark retention, and earn a place in culture. I’m here because I believe formats can move people and move the needle.